These past few weeks the world has seen a sudden rise in protests and conversations surrounding the Black Lives Matter movement after the inhumane death of George Floyd as a result of police brutality against Blacks, once again.
Amidst all this, Uoma Beauty founder Sharon Chuter, challenged brands to reveal the number of Black employees they have at a corporate level with the #PullUpOrShutUp challenge, because a company simply stating they support Black Lives isn’t enough anymore. Brands have been participating and acknowledging where they need to do better because the majority of the results have been disappointing but not surprising.
Shopping Black shouldn’t even be a question at this point. Black-owned brands should be supported now and continuously. Here’s a list of 16 Black-owned fashion and beauty brands to support.
Aaks, founded by Akosua Afriyie-Kumi are beautifully handmade Ghanian style handbags each telling their own unique story. Shop HERE.
Founded by Oseije, Oji Royale is a Los Angeles based designer of luxury durags, with the goal of changing the misconceptions and disposition surrounding the styles and culture of Black people. Shop HERE.
Mateo New York
Mateo New York by Matthew Harris is a take on modern, fine jewelry for men and women at an approachable price point. Shop HERE.
Uoma, meaning beautiful, was founded by Sharon Chuter and created to change the ideology surrounding inclusivity and diversity in the beauty industry. Shop HERE.
Co-founded by Gina Love, Auvere creates 22k to 24k handcrafted modern refined gold jewelry for those who enjoy bold designs and exceptional craftsmanship. Shop HERE.
Founded by Cashmere Nicole, this makeup brand was designed with smudge-free makeup in mind. Shop HERE.
Women's wear brand Fe Noel, founded by Felisha Noel, is a brand heavily influenced by her Carribean heritage and love for travel, bold prints and vibrant colors. Shop HERE.
Nubian skin was founded by Ade Hassan, to create a nude shade of lingerie and hosiery that catered to all women of color. Shop HERE.
Noodle & Co Apothecary
Family owned and operated business Noodle & Co Apothecary, aims to produce high quality soaps that moisturize and nourish the skin while remaining environment friendly. Shop HERE.
Zelie for She
Zelie for She, founded by ElannZelie, is a brand of cute and comfortable loungewear for women. Shop HERE.
Black Girl Sunscreen
Shontay Lundy, created Black Girl Sunscreen, a sunscreen brand that caters exclusively to melanated women and doesn’t leave a white residue. Shop HERE.
Amanda Johnson and KJ Miller, created Mented after wondering why it was so hard to find nude lipstick for Black women. Mented was created for all complexions to be able to find their perfect shades in different makeup products and enjoy. Shop HERE.
Miss Jessie’s, founded by sisters Miko Branch and Titi Branch 23 years ago, decided to build and focus their brand around natural hair, after struggling to find products that would cater to their clientele’s needs. Shop HERE.
Riot Swim, founded by Monti Landers, is a minimalist, posh swimwear line with various styles and colorwaves. Shop HERE.
Founded by Kristen Noel Crawley, KNC beauty created the first all-natural, collagen infused lip mask that can now be found in several stores. Shop HERE.
Founded by Telfar Clemins, 15 years ago in New York, Telfar is a unisex line created with the intetions of inclusivity for all. Shop HERE.
Don’t buy from a company that wouldn’t hire you. Buy Black.
Ifeoluwa is a freelance writer and lover of all things travel, food, beauty and fashion. Currently she is working towards publishing her first book by the end of 2021. Ifeoluwa is in university on her way to completing a Bachelors of Arts degree in Journalism.