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16 Black-Owned Fashion & Beauty Brands To Support

These past few weeks the world has seen a sudden rise in protests and conversations surrounding the Black Lives Matter movement after the inhumane death of George Floyd as a result of police brutality against Blacks, once again.

Amidst all this, Uoma Beauty founder Sharon Chuter, challenged brands to reveal the number of Black employees they have at a corporate level with the #PullUpOrShutUp challenge, because a company simply stating they support Black Lives isn’t enough anymore. Brands have been participating and acknowledging where they need to do better because the majority of the results have been disappointing but not surprising.

Shopping Black shouldn’t even be a question at this point. Black-owned brands should be supported now and continuously. Here’s a list of 16 Black-owned fashion and beauty brands to support.


Aaks, founded by Akosua Afriyie-Kumi are beautifully handmade Ghanian style handbags each telling their own unique story. Shop HERE.

Oji Royale

Founded by Oseije, Oji Royale is a Los Angeles based designer of luxury durags, with the goal of changing the misconceptions and disposition surrounding the styles and culture of Black people. Shop HERE.

Mateo New York

Mateo New York by Matthew Harris is a take on modern, fine jewelry for men and women at an approachable price point. Shop HERE.

Uoma Beauty

Uoma, meaning beautiful, was founded by Sharon Chuter and created to change the ideology surrounding inclusivity and diversity in the beauty industry. Shop HERE.


Co-founded by Gina Love, Auvere creates 22k to 24k handcrafted modern refined gold jewelry for those who enjoy bold designs and exceptional craftsmanship. Shop HERE.

Beauty Bakerie

Founded by Cashmere Nicole, this makeup brand was designed with smudge-free makeup in mind. Shop HERE.

Fe Noel

Women's wear brand Fe Noel, founded by Felisha Noel, is a brand heavily influenced by her Carribean heritage and love for travel, bold prints and vibrant colors. Shop HERE.

Nubian Skin

Nubian skin was founded by Ade Hassan, to create a nude shade of lingerie and hosiery that catered to all women of color. Shop HERE.

Noodle & Co Apothecary

Family owned and operated business Noodle & Co Apothecary, aims to produce high quality soaps that moisturize and nourish the skin while remaining environment friendly. Shop HERE.